Fiorello transforms your floral business into a captivating online experience with its specialized WooCommerce WordPress theme. Designed exclusively for florists, flower shops, and herbal stores, this theme blends botanical elegance with robust functionality. Its seamless WooCommerce integration provides essential e-commerce tools like customizable product listings, shopping cart systems, category filtering, and customer review sections. Whether showcasing bouquets, arrangements, or gardening supplies, Fiorello’s responsive design ensures your blossoms look vibrant on all devices.
Core Features for Floral Business Success
Fiorello eliminates technical barriers while delivering powerful capabilities:
- Visual Customization: 6 pre-built homepage demos and multiple portfolio layouts (masonry, gallery, slider) let you showcase arrangements professionally
- Drag-and-Drop Editing: Included WPBakery Page Builder ($46 value) and Revolution Slider ($26 value) enable layout customization without coding
- Mobile Optimization: Separate logo settings and header styling for mobile ensure perfect display on smartphones
- Conversion Tools: Product showcase shortcodes, video backgrounds, and animated sections highlight seasonal collections effectively
Advanced E-Commerce Capabilities
Beyond standard WooCommerce features, Fiorello adds specialized tools for floral retailers:
- Custom product info displays with zoom functionality for intricate arrangement details
- Seasonal promotion modules using countdown timers and pricing tables
- Florist-specific checkout enhancements like gift messaging and delivery date selection
- Inventory management for perishable goods with freshness date tracking
Design Customization Toolkit
Create a unique brand identity with extensive styling options:
Header & Navigation Systems
- 4 header types (standard, centered, divided, vertical) with mega menu support
- Separate dark/light logo variants and mobile-specific branding
- Sticky headers, transparent navigation bars, and animated menu effects
Visual Presentation Features
- Parallax scrolling for immersive floral imagery
- 800+ Google Fonts with advanced typography controls
- 7 icon sets for consistent botanical styling
- Customizable Google Maps with florist location markers
Marketing & Content Tools
Engage customers throughout their floral journey:
- Social Integration: Instagram feeds and Twitter widgets display fresh arrangements in real-time
- Seasonal Campaigns: Full-screen sections and uncovering animations highlight holiday collections
- Client Testimonials: Customizable showcase for customer reviews and wedding client stories
- Blog Systems: Multiple layouts (masonry, standard, list) with 6 post formats for gardening tips and floral trends
Technical Specifications
Fiorello maintains cutting-edge compatibility:
- Current Support: WordPress 6.0, WooCommerce 6.5.1, PHP 8.0+
- Multilingual Ready: Fully compatible with WPML plugin
- Performance: Optimized scripts for fast loading floral imagery
- Security: Regular vulnerability patches and updates
Version History & Updates
Recent improvements ensure optimal performance:
Version 1.6 (May 2022)
- Enhanced compatibility with WordPress 6.0 and WooCommerce 6.5.1
- Revolution Slider updated to 6.5.24 for smoother floral galleries
- Fixed product rating displays and image visibility issues
- Security hardening against emerging vulnerabilities
Version 1.5 (May 2021)
- PHP 8 optimization for server performance
- Instagram Feed 2.0 integration for social selling
- Removed deprecated Google+ sharing options
Version 1.4 (November 2020)
- WooCommerce 4.6 support for inventory management
- Streamlined plugin architecture removing unused components
Important Note: Demo images are for presentation only. You must license botanical photography separately for commercial use. The theme includes royalty-free placeholders to launch your floral website immediately while sourcing brand imagery.
