Gramps is a specialized WordPress theme meticulously crafted for beauty spas, hair salons, and wellness centers seeking a powerful online presence. This premium theme combines sophisticated aesthetics with robust functionality to showcase treatments, streamline bookings, and convert visitors into loyal clients. Built by Zozothemes, Gramps delivers a seamless digital experience across all devices while offering extensive customization options tailored to the unique needs of beauty and wellness businesses.
Transform Your Spa or Salon with Gramps’ Key Advantages
Industry-Specific Design Excellence
Gramps features a serene, visually striking interface with calming color palettes and elegant typography that reflects the tranquility of a luxury spa. The layout strategically highlights key services like massage therapy, facials, and hair treatments through dedicated sections with high-resolution imagery. For example, the integrated treatment galleries allow you to showcase before/after transformations while the staff profile templates build trust by introducing your practitioners professionally.
Streamlined Booking Experience
The theme seamlessly integrates with popular booking plugins to reduce no-shows and administrative workload. Clients can check real-time availability, select specialists, and confirm appointments in three clicks. Mobile-optimized booking forms increase conversions by 40% according to industry data, while automated SMS reminders decrease missed appointments by up to 30%.
Mobile-First Responsiveness
With over 68% of salon bookings now made via mobile devices, Gramps’ responsive design ensures flawless functionality across all screen sizes. The theme automatically adjusts elements like:
- Treatment menus becoming accordion-style for thumb navigation
- Click-to-call buttons expanding on mobile screens
- Image galleries switching to swipeable carousels
This eliminates zooming and horizontal scrolling that frustrates 74% of mobile users according to Google’s mobile experience studies.
Comprehensive Feature Suite for Wellness Businesses
Advanced Customization Capabilities
Gramps revolutionizes website management with its drag-and-drop interface powered by WPBakery Page Builder. Salon owners can:
- Create unlimited header/footer layouts without coding
- Implement parallax scrolling effects for treatment pages
- Build custom promotional banners for seasonal offers
- Design unique page templates for different service categories
The theme includes 600+ Google Font combinations and advanced color controls to match brand identities precisely.
Integrated Business Tools
Beyond aesthetics, Gramps incorporates practical features that drive operations:
- Dual form support: Contact Form 7 for inquiries + Mailchimp for newsletter signups
- Multilingual readiness: WPML compatibility for spas serving international clients
- E-commerce integration: WooCommerce support for selling retail products and gift cards
- Mega menu functionality: Showcase extensive service menus without clutter
Technical Performance Features
Built with Bootstrap 4 framework, Gramps ensures:
- Retina-ready vector graphics for crystal-clear displays
- Cross-browser compatibility including Edge and Safari
- Optimized loading speeds through clean code architecture
- SEO-friendly markup that helps treatment pages rank higher
Ongoing Support and Continuous Improvements
Zozothemes provides dedicated assistance through their support center with average response times under 12 hours. The theme receives quarterly updates addressing both WordPress core changes and industry-specific needs.
Recent Version Improvements
- Version 2.0 (July 2025): Enhanced WooCommerce compatibility for product sales and gift card integration
- Version 1.1.5 (April 2025): Charitable Donations plugin support for community engagement initiatives
- Version 1.1.4 (October 2024): PHP 8 optimization for faster page loading
Ideal For Growth-Focused Wellness Businesses
Gramps delivers maximum value for:
- New spas needing a turnkey digital solution
- Expanding salons requiring online booking automation
- Multi-location resorts consolidating brand presence
- Practitioners transitioning to private studios
The theme’s one-click demo importer provides pre-built templates for massage centers, luxury day spas, medical spas, and hair salons – significantly reducing setup time from weeks to hours.
Note: Demo images shown in previews are for demonstration purposes only and not included with theme files.
