Key Features
The Launchkit Landing Page, Variant Builder by medium_rare is a robust, responsive multipurpose HTML5 template built on Bootstrap. It is designed to help you create high-converting startup, mobile app, fitness, and catering landing pages with ease. With over 50 unique, customizable content blocks and the exclusive Variant Page Builder, this tool offers millions of potential page variations for A/B testing and rapid development.
- 50+ Unique Content Blocks: A library of pre-designed modules for headers, footers, CTAs, testimonials, pricing tables, features, and more. Each block comes in multiple configurations to support A/B testing and diverse marketing needs.
- Variant Page Builder (Included): This exclusive drag-and-drop style interface lets you mix and match blocks, adjust layouts, change colors, and switch fonts without touching code. It dramatically speeds up prototyping and iteration.
- Pre-Built Demo Landing Pages: Several fully-realized demo templates are included, covering styles for startups, mobile apps, fitness programs, catering services, and courses. These serve as a starting point or a complete site.
- 11 Unique Header Types & 6 Footer Types: Choose from a wide array of header styles (including video backgrounds, sliders, and navigation variations) and footer layouts to perfectly frame your content.
- 13 Color Schemes & 9 Google Fonts: Apply one of the built-in color schemes or use the provided LESS files to compile your own. The Variant builder lets you switch between 9 hand-picked Google Fonts instantly.
- Boxed & Wide Layouts: Toggle between full-width and boxed layouts with a single switch inside the Variant builder, giving you instant visual control over your page structure.
- Fully Responsive & Tested on Real Devices: The template is built for mobile-first performance and has been thoroughly tested across actual smartphones and tablets to ensure a seamless user experience.
- Marketing Integrations: Includes easy setup forms for MailChimp and Campaign Monitor, a working email contact form using Swift Mailer (requires PHP), and a Twitter feed section to display your latest tweets.
- Additional Sections: Supports video backgrounds, sliders, embed sections, tabbed content blocks, app store logo sections, and news/FAQ layouts for comprehensive page building.
Who Is This For? Use Cases
Startup Founders & Mobile App Marketers
If you are launching a new product, service, or mobile app, the Launchkit Landing Page, Variant Builder is engineered for speed and conversion. You can rapidly create a polished one-page or multi-page site that highlights key features, includes call-to-action buttons, and captures leads through integrated email forms. The pre-built demo pages for startup and app landing pages give you a head start.
Freelancers & Web Designers
For designers and developers who build landing pages for clients, this template is a productivity powerhouse. The Variant Page Builder dramatically reduces development time, allowing you to create multiple page variants for client approval or A/B testing. The clean, modular HTML and LESS files make customization straightforward, even for complex branding requirements.
Small Business Owners (Catering, Fitness, Courses)
Businesses in specific verticals like catering, fitness training, and online courses will find the included demo pages particularly valuable. You can quickly set up a professional landing page to promote a new menu, a fitness program, or a course enrollment, complete with testimonials, pricing, and contact forms.
Technical Details & Compatibility
- Framework: Built on Bootstrap 3 (responsive, mobile-first framework).
- File Types: Includes HTML5, CSS3, JS, LESS (for easy color scheme customization), and PHP (for the mail sending script).
- Variant Page Builder: A proprietary JavaScript-based builder exclusive to medium_rare templates. It does not require a database or WordPress.
- Responsiveness: Fully responsive and tested on real devices.
- Browser Support: Compatible with all modern browsers (Chrome, Firefox, Safari, Edge).
- Last Update: Version 1.3.1 was released on 23 July 2015, which included bug fixes and improvements to the mail sending script.
- Important Deprecation Note: The Instagram feed functionality will no longer work after March 31, 2020 due to Instagram shutting down the legacy API used in this template.
Pros and Cons
Pros
- Enormous flexibility with 50+ content blocks and the Variant Page Builder, allowing for millions of page configurations.
- Excellent value for money at $12.00, especially considering the included builder and demo templates.
- Strong social proof with 3,353 sales and a reputable developer (medium_rare).
- Clean, modular code structure with LESS files for easy theming.
- Includes marketing tools like MailChimp, Campaign Monitor, and a working contact form.
- Ideal for rapid prototyping and A/B testing due to quick variant switching.
Cons
- The Instagram feed feature is deprecated and will not function beyond March 2020.
- Last updated in July 2015, meaning it does not include modern CSS features (like Flexbox or Grid) and may require manual updates for newer browser standards.
- Does not include a WordPress backend; it is a static HTML template that requires basic HTML/CSS knowledge to edit, despite the builder.
- Some demo imagery is licensed from external sources (Stocksy) and not included in the download; blurred placeholder images are provided instead.
Frequently Asked Questions
Is Launchkit Landing Page compatible with WooCommerce or a CMS like WordPress?
No, Launchkit Landing Page, Variant Builder is a static HTML template, not a WordPress theme. It does not integrate with WooCommerce or any CMS. However, the developer (medium_rare) has separately released a complete WordPress theme with WooCommerce support, which is linked in the product description for those needing a full CMS solution.
Does the Variant Page Builder require coding skills to use?
While the Variant Page Builder significantly reduces the need for manual coding, basic HTML knowledge is still helpful for advanced customizations. The builder allows you to select, arrange, and configure pre-built blocks visually, but editing the underlying markup or creating entirely new block types requires familiarity with HTML and CSS.
Can I use Launchkit for a client project or commercial website?
Yes, the standard Envato license includes usage for a single end product. You can use this template for client projects, personal projects, or commercial websites. You must purchase a separate license for each project where the template is used.
Final Verdict
The Launchkit Landing Page, Variant Builder by medium_rare is a powerful and versatile tool for anyone looking to create high-quality landing pages quickly. With over 3,300 sales, its popularity is well-deserved. The sheer volume of pre-built content blocks, coupled with the exclusive Variant Page Builder, makes it an exceptional value at just $12.00. While the template’s last update in 2015 means it lacks some modern CSS features and the Instagram feed is deprecated, its core functionality—rapid landing page creation and A/B testing—remains incredibly effective. If you need a fast, flexible, and conversion-focused static HTML solution for a startup, mobile app, or service-based business, the Launchkit Landing Page, Variant Builder is a smart, cost-effective choice that can save you hours of development time.



